Buy a luxury villa on the Côte d’Azur: live or invest in the Mediterranean art of living
- Living 71 redactor

- Jul 18
- 3 min read
The French Riviera has always attracted an international clientele in search of beauty, prestige, and a relaxed lifestyle. While luxury villa rentals are popular for exclusive stays, more and more buyers are now looking to establish a lasting relationship. At Living 71, we support this ambition through a personalized luxury villa sales service on the Riviera, from Saint-Tropez to Menton.
In this article, discover why investing in an exceptional property on the French Riviera is much more than just a real estate purchase—it's a lifestyle decision.

1. Why buy a luxury villa on the French Riviera?
A buoyant and resilient market
The luxury real estate market in the South of France remains robust, even in the face of global economic fluctuations. Land scarcity, international appeal, and exceptional quality of life ensure lasting property value appreciation. Buying a luxury villa on the Côte d'Azur means investing in a tangible and lasting asset, prized for both personal and rental use.
An unparalleled living environment
Deep blue sea, sunshine 300 days a year, private beaches, Michelin-starred cuisine, hilltop villages, world-renowned cultural events (Cannes Film Festival, Monaco Grand Prix, etc.)... The French Riviera embodies the perfect balance between Mediterranean art of living and international sophistication.
2. What are the most sought-after locations?
Every buyer has their own lifestyle, and every city on the French Riviera has its own identity.
Cannes : ideal for those looking for urban elegance, proximity to the Croisette, beaches and luxury boutiques.
Cap d'Antibes : discretion, lush vegetation and quick access to the sea.
Saint-Tropez : for a festive and chic atmosphere, between beach and bohemian lifestyle.
Villefranche-sur-Mer & Èze : exceptional panoramas, authenticity and refinement.
Mougins & Vence : set back from the coast, for a peaceful life between nature and culture.
3. Tailor-made support for a worry-free purchase
Buying a luxury villa on the French Riviera isn't just about finding a property. It's a life project that requires expertise, discretion, and precision. That's why Living 71 offers comprehensive and confidential support:
Personalized selection of properties based on your criteria of location, architecture, views, services (swimming pool, spa, home automation, security, etc.)
Private visits , physical or virtual, with detailed description.
Legal and tax assistance , in conjunction with partner notaries and tax specialists.
Coordination of administrative procedures : diagnostics, permits, notarial transactions.
Post-purchase management : renovation, interior decoration, seasonal rental.
Our goal: to save you time, secure your investment and offer you a seamless experience that meets your expectations.
4. What budget should I plan for a luxury villa?
The average price of a luxury villa on the French Riviera varies greatly depending on the location and amenities. Here are some guidelines:
In Cannes or Saint-Tropez , expect to pay between 4 and 10 million euros for a property with a sea view and high-end services.
On the heights of Nice, Èze or Mougins , from 2 to 6 million euros depending on the surface area and land.
Waterfront properties or those with direct access to the sea can easily exceed 15 million euros.
Our role is to guide you towards properties that fit your budget, while preserving quality and rarity.
5. Main residence, secondary residence or rental investment?
The villas sold by Living 71 can meet different projects:
Main residence : you are looking to settle permanently or spend more time in France.
Second home : you want a charming pied-à-terre to use for a few months a year.
High-end rental investment : renting out your villa when you're not occupying it is an excellent way to generate profitability, with high seasonal income and integrated management by us.
6. Why choose Living 71 to buy your villa?
For several years, Living 71 has been recognized for its exclusive selection of prestigious villas and its personal and discreet approach. Our clients, whether entrepreneurs, artists, families, or international investors, trust us for:
Our expertise in the local luxury market
Our network of trusted partners
Our responsiveness and availability
Our attention to detail , inherited from our experience in high-end rentals
Our goal isn't just to sell properties. It's to help you find the perfect place for you and to fulfill your projects, your desires, and your emotions.
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