Living 71 at the IFTM Top Resa 2025 trade show: bringing the Côte d’Azur art of living to the heart of international tourism

From September 23 to 25, 2025, Paris hosted IFTM Top Resa, the must-attend event for tourism professionals. Over three days, thousands of exhibitors and visitors from around the world gathered to exchange ideas, showcase their innovations, and reflect together on the future of the sector.

Among the stakeholders present, Living 71, a specialist in luxury villa rentals on the Côte d'Azur, had the honor of representing our region's high-end tourism. Alongside other professional members of Skal International Côte d'Azur, our team traveled to Paris to strengthen its network, explore new trends, and promote the exceptional Côte d'Azur to an international clientele.

IFTM Top Resa: a global tourism hub

Each year, IFTM Top Resa establishes itself as the leading trade show in France for the tourism and travel industry. With its conferences, workshops, and exhibition spaces, it brings together the entire ecosystem:

• travel agencies,

• tour operators,

• airlines and cruise lines,

• hoteliers,

• international destinations,

• specialists in luxury and sustainable tourism.

The 2025 edition placed particular emphasis on three strategic axes:

1. Sustainable and responsible tourism is now essential.

2. Digital innovation, serving the customer experience.

3. High-end and experiential travel is growing rapidly.

Themes that fully resonate with the philosophy of Living 71 and our vision of tourism on the Côte d'Azur.

Living 71: representing the Côte d'Azur on the international stage

The French Riviera is one of the world's most iconic destinations, synonymous with glamour, elegance, and refinement. But beyond its image, it must continue to reinvent itself to meet the expectations of an international clientele seeking authenticity and personalization.

This is precisely the mission that Living 71 set for itself during its presence at the show:

• Highlight our prestigious villas and the exclusive services that accompany them.

• Strengthen our partnerships with agencies and concierge services specializing in luxury.

• Present the Côte d'Azur as a four-season destination, ideal for seaside stays as well as for gastronomy, well-being or private events.

• Promote local know-how and authentic experiences that make our region so rich.

The role of Skal International Côte d'Azur

Living 71's participation in IFTM Top Resa was made possible thanks to the support of Skal International Côte d'Azur, a key professional network in the tourism sector.

By joining other Skal members on this trip, Living 71 benefited from a collective dynamic and increased visibility. Skal not only creates connections between professionals from around the world, but also promotes a shared vision of sustainable and innovative tourism.

Luxury tourism: a major economic lever

At the IFTM Top Resa 2025 trade show, luxury tourism was a central topic of discussion. This high-end clientele is a considerable asset for destinations like the Côte d'Azur, as it contributes significantly to the local economy.

By choosing a Living 71 villa, travelers not only enjoy exceptional accommodation, but also a tailor-made experience:

• private chefs and local gastronomy,

• home wellness services,

• exclusive activities (cruises, tastings, private excursions),

• concierge services available 24/7.

This model promotes local employment and highlights the region's talents, from producers to artisans and cultural providers.

Major trends revealed at IFTM 2025

Among the many discussions and conferences, several strong trends emerged this year:

• A need for authenticity: travelers are looking for real experiences, rooted in the territory.

• The importance of digital: booking must be seamless, intuitive and personalized.

• A growing demand for privacy: stays in private villas perfectly meet this need.

• More sustainable tourism: integration of environmentally friendly solutions and promotion of soft mobility.

• Seasonal diversification: beyond summer, destinations must offer attractive stays throughout the year.

These trends confirm the strategy adopted by Living 71: combining luxury, authenticity and responsibility to offer our customers an unforgettable experience.

A positive assessment for Living 71

Our participation in IFTM Top Resa 2025 was a success rich in opportunities. Over three days, we met with numerous international tourism stakeholders, strengthened our ties with existing partners, and paved the way for promising new collaborations.

We are returning from Paris with:

• an enriched contact book,

• international development prospects,

• and a reinforced conviction: the Côte d'Azur has all the assets to remain one of the most attractive luxury destinations in the world.

Conclusion: Living 71, ambassador of the Côte d'Azur

Living 71's presence at IFTM Top Resa 2025 illustrates our commitment to representing the Côte d'Azur on the international stage and actively contributing to the development of high-end tourism.

Thanks to Skal International Côte d'Azur, we have carried the voice of our region and reminded everyone that the Côte d'Azur is much more than a destination: it is a way of life where luxury, authenticity and innovation meet.

At Living 71, we will continue to develop a unique offering of prestigious villas and tailor-made services, in an increasingly sustainable and responsible approach. Our ambition is clear: to transform every stay into an exceptional memory.