Summer 2025: Top Destinations for High-End Customers

Summer 2025 promises to be a time of distinction, serenity, and tailor-made experiences. High-end clients, increasingly attentive to quality service and elegant surroundings, are now favoring destinations that combine refinement, discretion, and excellence.

At Living 71, we're keeping a close eye on the trends emerging as the summer season begins. This year, luxury stays are leaning more toward immersive experiences, in carefully selected locations where comfort, aesthetics, and personalization reign supreme.

The French Riviera: the ever-desired icon

For decades, the French Riviera has remained a benchmark for travelers seeking the French art of living. Situated between Saint-Tropez and Monaco, the region captivates visitors with its ideal climate, Michelin-starred cuisine, secluded beaches, and exclusive events.

In 2025, the trend is towards private villas with tailor-made services, which are capturing the attention of wealthy families and groups of friends, to feel “at home”.

At Living 71, we offer a collection of exceptional villas with sea views, swimming pools, discreet staff and prestigious amenities (spa, gym, home cinema).

The most popular places this year:

• Saint-Tropez and Ramatuelle for their elegant and relaxed atmosphere,

• Cannes for its international influence and its charm

• Saint-Jean-Cap-Ferrat for its absolute calm and green surroundings.

Ibiza: Mediterranean elegance and bohemian chic spirit

The White Isle is reinventing itself. Far from the party clichés, Ibiza 2025 now attracts a clientele looking for high-end retreats. Architectural villas nestled in nature, sunrise yoga sessions, vegetarian chefs at home, and private beaches create a new idea of luxury: more introspective, more organic.

The preferred areas are:

• Santa Gertrudis, prized for its peaceful atmosphere,

• Es Cubells, for its breathtaking sea views,

• And Cala Jondal, where nature and sophistication blend together.

Italy with Lake Como and Sardinia

Lake Como, synonymous with Italian refinement and serenity, is an iconic destination for luxury tourism in Europe, experiencing growing popularity for the summer of 2025. Travelers are looking for a quiet luxury, far from the spotlight, but rich in emotions: boat trips on the lake, dinners by the water, Italian-style gardens, and carefully restored historic villas.

The area attracts families and couples alike, seduced by the region's classic charm, its high-end services and its accessibility from Milan or Lugano.

The Costa Smeralda, in the northeast of Sardinia, is experiencing a spectacular comeback among high-end travelers. Its turquoise beaches, inaccessible coves, and waterfront properties make it a sought-after destination for its natural beauty combined with understated luxury.

The stays combine:

• Modern villas with direct access to the sea,

• Private dinners orchestrated by Italian chefs,

• Yachting services on request.

  
  

The Cyclades: Greek purity at the height of refinement

Greece, and the Cyclades in particular, are reaffirming their position as a prime destination for luxury travelers. Islands like Paros, Antiparos, and certain areas of Mykonos captivate with their minimalist architecture, unparalleled light, and the opportunity to retreat to properties that are both luxurious and seamlessly integrated into the landscape.

Stays there are often punctuated by personalized services:

• Greek chef at home,

• Private catamaran excursions,

• Local cooking or meditation classes facing the sea.

Megève, Courchevel, Zermatt: summer at altitude

Alpine resorts are establishing themselves as truly high-end summer destinations. Far from being solely winter destinations, they offer a refreshing setting, breathtaking panoramas, and a range of top-quality hotels and rentals.

The high-end chalets offered for rental rival the seaside villas:

• Indoor swimming pool and private spa,

• Chefs and butlers in residence,

• Tailor-made activities: helicopter flights, private tastings, exclusive hikes with a guide.

Luxury in 2025: more subtle, more conscious

What these trends reveal is a shift in luxury toward greater discretion, fluidity, and personalization. What wealthy clients are looking for today is not just a place, but a temporary living environment where they feel both at home and elsewhere, surrounded by sincere attention, in an exceptional setting.

Conclusion: choose the place, create the moment

Summer 2025 will be written under the sign of thoughtful luxury, where each destination is no longer a mere backdrop but a space for reconnection, shared pleasure, and vibrant beauty. Whether in a waterfront villa in Ramatuelle, a panoramic chalet in Megève, or a property suspended on the cliffs of Paros, tomorrow's high-end traveler wants to live more, but better.